Mariah is an accomplished photographer, video editor, art director, and visual director based in New York City, with over a decade of experience in the beauty and fashion industries. She is currently Art Director, Social at Milk Makeup in NYC, where she is responsible for building and maintaining Milk Makeup’s social brand experience.
Prior to her current role, she served as the in-house photography lead at Makeup by Mario, where she also helped lead videography, editing, and art direction. She played a pivotal role in the conceptualization and execution of high-profile social and traditional campaigns for product launches such as the SurrealSkin Concealer, SuperSatin Lipstick, Ethereal Palette, and SoftSculpt Bronzing & Shaping Serum, to name a few.
Before moving to NYC, Mariah honed her skills in Los Angeles for 10-years, developing a multifaceted expertise in beauty photography, videography, art direction, and visuals direction through freelance brand work.
Her journey initially began in 2002 as a young girl with her first Polaroid camera, creating her own versions of fashion and beauty ‘magazines’ after school. After completing her BA in Magazine Journalism at the University of South Florida, Mariah transitioned to freelance beauty and fashion writing, exploring makeup artistry for several years before finally leaning into her true calling of photography, videography, and art direction.
Over the course of her 12-year career, Mariah has collaborated with some of the world’s most prestigious beauty brands, including Maybelline, L’Oréal, Chanel Beauty, and Byredo, and her work has been featured globally—from NYX stores in Malaysia to a Revlon billboard in Times Square.
Her distinctive style seamlessly fuses contemporary aesthetics with bold nods to the 80s, 90s, and 00s, combining her early passion for makeup and magazine journalism with a sharp visual sensibility that has become a defining signature in the beauty industry.
Photography, Videography, and Art Direction Clients Include
Kylie Cosmetics, Pat McGrath Labs, Valentino Beauty, Armani Beauty, Fenty Beauty, Urban Decay, Rose Inc, Costa Brazil, NARS Cosmetics, MAC Cosmetics, Amazon Luxury Stores, Byredo, Maison Margiela Fragrances, SK-II, Chanel Beauty
Inquiries
mariahleonardbusiness@gmail.com
Instagram
@mariahlleonard