
I worked full-time at Makeup by Mario from June ‘23 to September ‘24 as Senior Video Specialist & Photography Lead. In just my first 4-months at the brand, my work assisted in boosting the overall social engagement rate by 3,660%, our average engagement rate by 42.35%, and in that time my work for paid social was consistently best-performing and helped increase overall revenue and ROAS by 169% and 55% respectively.
My photography, videography, and art direction played a key role in the success of the SurrealSkin™ Concealer, SuperSatin® Lipstick, Ethereal Palette, Master Mattes®: The Neutrals Palette, SoftSculpt® Bronzing and Shaping Serum, Brights by Mario, Surrealskin™ Soft Blur Setting Powder, Surrealskin™ Soft Setting Spray, and Ethereal Moonlight Palette launches.
Social, E-Comm, and Campaign Art Direction





Sam Visser + MBM: SuperSatin Lipstick Campaign 'Behind the Artistry' Imagery





Ethereal Eyes Relaunch Imagery, Instagram






Hugo Comte + Makeup by Mario: SoftSculpt Bronzing & Shaping Serum Campaign BTS Imagery







Master Mattes: The Neutrals Palette Launch Imagery, 'Behind the Artistry'



Super Satin Lipstick Launch Imagery, Instagram





Hung Vanngo + Makeup by Mario: NYFW BTS Imagery






Evergreen Imagery, Instagram